A discussion of marketing strategies and techniques for operators of naturist businesses with a focus on branding and targeting.
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”
Michael Eisner, former CEO of Disney
Links to items mentioned in the show:
- The Age of Persuasion, CBC podcast by Terry O’Reilly
- Under the Influence, CBC podcast by Terry O’Reilly
- Book: Be Our Guest; Perfecting the Art of Customer Service
- Attracting Youth episode – September 2012
- Teenagers and Young Adults in Naturism episode – January 2012
- Why Clothing-Optional Does Not Work episode – June 2009
- Women and Naturism episode – March 2010
Complete transcript
Provided by Rev.com
Episode LV
Podcast: Play in new window | Download (Duration: 1:30:26 — 62.2MB) | Embed
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