15 Years !

Today, the Naturist Living Show has been podcasting for 15 years! In this short, special unnumbered episode, we do a brief recap of where we started and where we are now. Thank you to all of our guests, contributors, and listeners! And a special thank you to our Patreon supporters!

Links to useful information and items mentioned in this episode:

Photo: Stéphane and Samantha having fun recording a promo

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Naked Age is moving

After previously being released through the Naturist Living Show’s RSS feed, Naked Age is now moving to its own podcast feed. We really enjoyed including Evan’s excellent work within our podcast. But we’re equally happy to see it become it’s own podcast. The world needs more naturist media!

If you have enjoyed Naked Age on the Naturist Living Show, please follow, rate, and review Naked Age on your podcast app of choice.

Visit: nakedage.co

Media Relations for Naturists

Getting media coverage (pun intended) is very easy for naturists. Journalists love to expose us (pun intended, again) because it gets great ratings and lots of clicks. For naturism it provides a lot of great publicity. But many naturists are leery to speak to the media because they’re afraid to look bad. In this episode we consider who/what is the media with media critic Jesse Brown and review strategies for dealing with journalists.

Summary of the Media Relations Advice from the Show

Know your topic and practice – understand (don’t memorize) the answers to typical questions. Use one of the many FAQs that exist. Here is the Bare Oaks one: https://www.bareoaks.ca/first-visit/

Prepare key messages. But do answer their actual question. To ignore a question just to make your statement is frustrating to the journalist and can make you look bad. Just practice smoothly incorporating your key messages into some of your answers. My key messages: #1 – Naturism is a centuries-old philosophy (ie. It’s well established and more than just being naked) #2 – Naturism is family-oriented (therefore not about sex)

Journalists are people too – Their job is to ask the questions the audience wants to know. Don’t take the questions personally. Don’t be defensive. If they like you, they’re more likely to present you favourably. Don’t embarrass them or make fun of them but remember you are the expert, not them. There’s nothing wrong with pointing out errors or calmly disagreeing. Everyone is biased and it’s up to you to provide balance.

Humour is a common way that people deal with discomfort. Don’t take the jokes personally. Have fun with them too and be prepared with your own jokes. Humour can also be a good way to point out the ridiculousness of clothing. e.g. “does your bathing suit keep you dry?”

Don’t say “no comment” (it seems suspicious and it is frustrating for journalists) but don’t speculate or lie either. You don’t always have to know the answer. Acknowledge problems but avoid repeating negatives.

Give brief response when possible as it makes it easier for them to edit and your “sound bite” is more likely to make it into the final cut.

Respond quickly to any media inquiries – timelines and deadlines are tight! Make sure all people in your organization know to pass on inquiries to you and that they understand the urgency.

Take all interview requests – they’re telling the story with or without you. If you participate at least you have a chance to give your side. But yes, there is definitely such a thing as bad press. You’re trying to soften it but you can’t always prevent it.

No matter how much you think you have a good relationship with a journalist, don’t rely on “off the record” discussions. They’re doing a job and it is difficult for them to resist publishing juicy info. At the very least, remember that the journalist must agree to your request to be off the record. You can’t demand it unilaterally.

Links to items mentioned in the show:

Photo: Stéphane Deschênes on CITY-TV’s Breakfast Television show, February 5, 2021

Episode CXXX

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Introducing The Naturist Living Show

What is The Naturist Living Show? In this 90 second trailer we briefly describe who we are, what we have been doing since 2008, and why we are producing this podcast.

Marketing Naturism

A discussion of marketing strategies and techniques for operators of naturist businesses with a focus on branding and targeting.

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”
Michael Eisner,  former CEO of Disney

Links to items mentioned in the show:

Complete transcript
Provided by Rev.com

Episode LV